Success on LinkedIn does not end with having a well-written bio and a catchy profile. To get the exposure and engagements to grow your career, you’ll need to take advantage of one of LinkedIn’s most important but less talked about tools—hashtags.
Using relevant hashtags is vital in giving you more exposure and attracting your target audience. But how do you use hashtags on LinkedIn, and where do you use them?
Do you want to be found on LinkedIn searches for certain topics? Adding topic-related hashtags is one of the ways you can optimize your LinkedIn profile to get more clients.
To be able to add hashtags to your headline, you’ll first need to enable LinkedIn Creator mode. Creator mode allows you to share content and be found for specific topics on the platform. This increases your chances of turning up on search results when people search for topics related to your expertise. To turn on Creator mode:
Henceforth, the hashtags will be on your profile and visible to users on the platform.
How to Add Hashtags to Your LinkedIn Posts
You can also boost your post’s visibility by using hashtags. To do this:
How to Add Hashtags on Your LinkedIn Article
Adding hashtags to your LinkedIn article will push it to more people on the platform, especially if you ride on the back of a popular or trending hashtag. However, once you publish your article, you won’t be able to edit or remove the hashtags.
Only edits to the article content are permitted, so you need to select relevant hashtags carefully. To do this:
LinkedIn Hashtag Best Practices
Here are some tips to keep in mind when using hashtags on LinkedIn:
Attract More People to Grow Your Career
Irrespective of your career, hashtags can be a guiding light to attract the right audience to your content. LinkedIn is a big community full of people that could be immensely valuable to your career.
As long as you use well-researched and relevant hashtags on your posts, articles and headline, you’ve taken the first important step towards attracting those important audiences to your profile.